Privacy Policy

Data Controller Information

neurotrixa Ltd is the data controller responsible for your personal data. Our contact details are:

• Company: neurotrixa Ltd
• Registration Number: 79823614
• Address: 230 Green Lane, Leeds, LS4H 1HI, West Yorkshire, United Kingdom
• Email: privacy@neurotrixa.top
• Phone: +44 1131 458 607

Data Collection

We collect various types of information in connection with the services we provide. The data we collect includes:

Personal Information You Provide

When you use our services or contact us, we may collect personal data that you voluntarily provide, including:

• Name and contact information (email address, phone number, postal address)
• Company information (business name, industry, size)
• Account credentials and authentication information
• Payment and billing information
• Communication preferences
• Any information you provide in forms, surveys, or correspondence

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage patterns:

• IP address and geolocation data
• Browser type and version
• Operating system and device information
• Pages visited, time spent on pages, and navigation patterns
• Referring website and search terms
• Date and time of visits

Analytics and E-commerce Data

For clients using our analytics platform, we process e-commerce and marketing data including:

• Customer transaction data
• Marketing campaign performance metrics
• Website visitor behaviour and conversion data
• Advertising platform data
• Customer acquisition cost metrics

How We Use Your Information

We use the personal data we collect for various legitimate business purposes. How we use your data depends on the legal basis for processing and includes:

Service Provision

We use of your data to provide, maintain, and improve our customer acquisition analytics services:

• Setting up and managing your analytics platform access
• Processing transactions and managing billing
• Providing customer support and responding to enquiries
• Delivering reports and insights based on your data
• Customising our services to meet your business needs

Communication

We may use your contact information to:

• Send service-related notifications and updates
• Respond to your enquiries and provide customer support
• Share important changes to our services or policies
• Send marketing communications (with your consent)

Legal and Security Purposes

We process personal data when necessary to:

• Comply with legal obligations and regulatory requirements
• Protect our rights, property, and safety
• Prevent fraud and ensure platform security
• Enforce our terms of service

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our platform and serving our clients:

• Cloud hosting and infrastructure providers
• Payment processing services
• Email and communication platforms
• Analytics and monitoring tools
• Customer support software

Legal Requirements

We may disclose your information when required by law or to protect our rights:

• To comply with legal processes, court orders, or regulatory requests
• To protect the rights, property, or safety of neurotrixa, our users, or others
• To investigate and prevent fraud or security issues
• In connection with corporate transactions such as mergers or acquisitions

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses approved by the European Commission
• Other legally recognised transfer mechanisms

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. Our data retention periods vary depending on the type of information:

• Account information: Retained for the duration of your account plus 7 years for legal compliance
• Transaction records: Retained for 7 years for accounting and tax purposes
• Marketing data: Retained until you withdraw consent or for 3 years of inactivity
• Website analytics: Retained for 26 months unless you opt out earlier
• Support communications: Retained for 3 years for quality assurance

Your Rights

Under the General Data Protection Regulation (GDPR) and UK data protection laws, you have several rights regarding your personal data:

Access and Portability

• Right of Access: Request a copy of the personal data we hold about you
• Right to Portability: Receive your data in a structured, machine-readable format

Correction and Deletion

• Right to Rectification: Correct any inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data in certain circumstances

Processing Control

• Right to Restrict Processing: Limit how we process your data in specific situations
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month, though this may be extended in complex cases.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Incident response and breach notification procedures

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. For significant changes, we may provide additional notice through email or our platform.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the relevant supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113