Terms of Service

Acceptance of Terms

By accessing or using our services, creating an account, or clicking to accept these Terms, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not access or use our services.

These Terms apply to all users of our services, including visitors, registered users, and paying customers. If you are using our services on behalf of an organisation, you represent and warrant that you have the authority to bind that organisation to these Terms.

Description of Services

neurotrixa provides customer acquisition cost analytics and related e-commerce analytics services through our web-based platform. Our services include:

• Customer acquisition cost tracking and analysis
• Marketing campaign performance analytics
• Data integration with e-commerce platforms and advertising networks
• Custom reporting and dashboard services
• Consultation and strategic guidance

We reserve the right to modify, suspend, or discontinue any aspect of our services at any time, with or without notice, though we will make reasonable efforts to notify customers of significant changes.

User Accounts and Registration

To access certain features of our services, you must create an account. When creating an account, you agree to:

• Provide accurate, current, and complete information
• Maintain and promptly update your account information
• Maintain the security of your account credentials
• Accept responsibility for all activities that occur under your account
• Notify us immediately of any unauthorised use of your account

You are responsible for safeguarding your login credentials and for all activities that occur under your account. neurotrixa will not be liable for any loss or damage arising from your failure to comply with these security obligations.

Acceptable Use Policy

You agree to use our services only for lawful purposes and in accordance with these Terms. You agree not to:

Prohibited Activities

• Violate any applicable laws, regulations, or third-party rights
• Use our services for any illegal or unauthorised purpose
• Attempt to gain unauthorised access to our systems or other users' accounts
• Interfere with or disrupt the integrity or performance of our services
• Introduce viruses, malware, or other harmful code
• Scrape, crawl, or use automated means to access our services without permission
• Reverse engineer, decompile, or attempt to extract source code
• Use our services to compete with us or develop competing products

Data Use Restrictions

• Upload or transmit any data that violates privacy laws or third-party rights
• Share access credentials with unauthorised third parties
• Use our services to process personal data without proper legal basis
• Attempt to access data belonging to other customers

Payment Terms and Billing

Our services are offered under various subscription plans with different features and pricing. By subscribing to a paid plan, you agree to pay all applicable fees as described in your chosen plan.

Payment Obligations

• Fees are billed in advance on a monthly or annual basis, as selected
• All fees are non-refundable except as expressly stated in these Terms
• You are responsible for all taxes associated with your use of our services
• We may change our pricing with 30 days' advance notice

Payment Processing

• Payments are processed by third-party payment processors
• You authorise automatic billing for recurring subscriptions
• Failed payments may result in service suspension or termination
• We reserve the right to suspend services for overdue accounts

Intellectual Property

The neurotrixa platform, including all software, algorithms, designs, text, graphics, and other content, is owned by neurotrixa and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable licence to use our services in accordance with these Terms.

neurotrixa Property

• All rights, title, and interest in our platform remain with neurotrixa
• Our trademarks, logos, and brand elements may not be used without permission
• You may not copy, modify, or create derivative works of our platform
• Any feedback or suggestions you provide may be used by neurotrixa without restriction

Customer Data

• You retain ownership of the data you provide to our platform
• You grant us a licence to process your data to provide our services
• You are responsible for ensuring you have rights to all data you provide
• We will not use your data for purposes beyond providing our services

Data Protection and Privacy

We are committed to protecting your privacy and handling your data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR). Our collection, use, and protection of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference.

By using our services, you acknowledge that you have read and understood our Privacy Policy and consent to our data practices as described therein.

Service Availability and Support

We strive to maintain high availability of our services, but we do not guarantee uninterrupted access. Our services may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control.

Support Services

• Support is provided via email and our platform's support features
• Support availability varies by subscription plan
• We aim to respond to support requests within one business day
• Emergency support may be available for enterprise customers

Limitation of Liability

To the maximum extent permitted by law, neurotrixa shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising from your use of our services.

Our total liability to you for all claims arising from or relating to these Terms or our services shall not exceed the amount you paid to neurotrixa in the 12 months preceding the claim.

Disclaimer of Warranties

Our services are provided "as is" and "as available" without warranties of any kind, either express or implied. We disclaim all warranties, including but not limited to:

• Merchantability and fitness for a particular purpose
• Non-infringement of third-party rights
• Accuracy, completeness, or reliability of our services
• Uninterrupted or error-free operation

Indemnification

You agree to indemnify, defend, and hold harmless neurotrixa and its officers, directors, employees, and agents from any claims, damages, losses, costs, and expenses (including reasonable legal fees) arising from:

• Your use of our services in violation of these Terms
• Your violation of any applicable laws or third-party rights
• Any data or content you provide through our services
• Your negligent or wrongful conduct

Termination

Either party may terminate these Terms and your access to our services at any time, with or without cause, upon written notice. We may also suspend or terminate your access immediately if you violate these Terms.

Effect of Termination

• Your right to access and use our services will cease immediately
• You remain liable for all fees incurred prior to termination
• We will provide reasonable access to export your data for 30 days after termination
• Provisions that by their nature should survive will continue after termination

Data Retention After Termination

Upon termination, we will delete your data in accordance with our data retention policies, except as required by law or legitimate business purposes. You are responsible for exporting any data you wish to retain before termination.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. Any disputes arising from these Terms or our services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer residing in the European Union, you may also bring proceedings in the courts of your country of residence, and nothing in these Terms affects your rights as a consumer under applicable EU consumer protection laws.

Dispute Resolution

We encourage you to contact us directly to resolve any disputes. If we cannot resolve a dispute through direct negotiation, we may agree to participate in mediation or other alternative dispute resolution procedures.

Changes to Terms

We may modify these Terms from time to time to reflect changes in our services, business practices, or legal requirements. We will notify you of material changes by email or through our platform at least 30 days before they take effect.

Your continued use of our services after the effective date of any changes constitutes acceptance of the modified Terms. If you do not agree to the changes, you may terminate your account before they take effect.

Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect. The invalid provision will be replaced with a valid provision that most closely reflects the intent of the original provision.

Entire Agreement

These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and neurotrixa regarding our services and supersede all prior agreements and understandings.

Contact Information

If you have any questions about these Terms, please contact us: